PersonalValueType

Entity Definition

Logical Name : PersonalValueType
Physical Name : LU_PRSL_VL_TYP

Identifies a retailer defined personal value type. The idea is to classify consumers/customers based on what is most important to them (their values). There are a number of different taxonomy's that retailers may use to define personal value types. They need to adopt or create a taxonomy that fits their target market and business strategy.

Data Definition

Attribute	Description	Physical Name	Domain	Data Type	Foreign Key Table
PersonalValueTypeCode (PK)	A retailer assigned value that assigns a named pattern of personal values to a Person. This plays a role in segmentation. Sample values include: FAMILY_ORIENTED MATERIALISTIC SPIRITUALISTIC IDEALISTIC Retailers should define a set of values that is appropriate to their target market and business model.	CD_PRSL_VL_TYP	Code	varchar(20)
PersonalValueTypeDescription	A short description of a PersonalValueType.	DE_PRSL_VL_TYP	DescriptionShort	varchar(255)

Relationships

Parent Entity	Verb Phrase	Child Entity
PersonalValueType	defines	Person
PersonalValueType	characterizes	CompositePsychographicSegment

Logical Views containing PersonalValueType

Logical View
Logical 07030 - Customer Segment Independent Characteristics